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The Brand Design Process – The Psychology of Graphic Design: How...
How many times have you chosen one product over the other because the packaging "looked better"? Or suddenly felt an inexplicable attraction to a brand’s logo?...
10 Digital Marketing Strategies That Will Boost Brand Awareness
The process of building a recognizable brand name can be like finding one’s way through a maze. With so many methods and platforms available,...
What is Brand Mark in Marketing?
What are you thinking when you catch sight of a swoosh on a pair of running shoes or a pair of golden arches while...
What Is Brand Perception in Marketing?
Brand perception in marketing refers to the way people think and feel about a brand. It’s not what companies say about themselves—but how the...
What Is Brand Personality in Marketing
Long-lasting relationships with an audience aren't built on a great product or service alone. It needs to go deeper, hustle, connect on a personal level. Here’s...
What Is Brand Recognition in Marketing?
When you hear a company’s name and instantly picture its logo or colors, that’s brand recognition. It’s not just about remembering the name—it’s about...
What Is Brand Voice in Marketing and Why It Matters
When you hear your favorite brand, what do you think? Maybe it’s the whimsical tone of their ads, how they message on social media or express...
What is Brand Sponsorship in Marketing?
Brand sponsorship is a marketing strategy where a company supports an event, person, or organization financially or through services in exchange for visibility and...
What Is Consumer Brand Marketing?
Consumer brand marketing is the art of establishing emotional and psychological connections between a brand and its target customers. It is particularly pertinent to constructing...
What is Co-branding in Marketing and How It Works
They say “less is more” but even better is when two brands come together and the magic happens! Co-branding is one of the greatest implement...