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Let’s say you walk into a store looking for a smartphone. You might think of Apple as sleek and premium, Samsung as versatile, and...

For every enterprise, one of the most important things to do is to build a solid brand. As for marketing agencies though, your brand...

Brand marketing is at the heart of every successful business. It’s why you’d rather drink a Coke than a no-brand cola and can instantly recognize...

Branded content marketing is changing the way brands engage with their customers by storm. Branded content, you see, eschews the classic definition of advertising as something...

A Better Way to Shop Healthy  And when you’re dedicated to a healthier lifestyle, finding affordable, high-quality products that both fit your ethos and jibe with...

Digital marketing is the heart of how companies communicate with their customers. Executed well, it can cultivate brand loyalty, build authority, and forge emotional connections that...

Head down the aisles of any Target, and you’ve seen the bright red and white packaging of Market Pantry products. But what is Market Pantry, exactly?...

Introduction  Employer branding has grown to become one of the hottest and most complicated matters for businesses wanting to recruit and keep the best talent whilst...

Brand recognition is one of the essential ways to build a business. It is how you make sure your audience knows about your business and...

Launching or expanding a business is no easy task, especially in a crowded market. Oftentimes, success relies on two of the most basic building blocks: marketing...