Emma Collins
Brand strategy consultant with 10+ years of experience in helping companies create powerful positioning and storytelling. Focused on building brand equity, market differentiation, and long-term customer trust.
How Does Digital Marketing Enhance Brand Awareness
Digital marketing is no longer a nice-to-have—it’s essential. As more people spend their time online, businesses must use digital tools to stay visible. But...
How Brands Grow What Marketers Don’t Know
In the world of marketing, ideas shift fast. But one idea continues to cause a stir: how brands grow what marketers don't know. It...
How Brands Can Use Creator Marketing in 2025
The way brands connect with customers is constantly evolving. In 2025, creator marketing is not just a trend—it’s becoming a core strategy for serious...
How Brand Building and Performance Marketing Can Work Together
Marketing has two sides that often feel like opposites: brand building and performance marketing. One is long-term, focused on emotional connection and reputation. The...
How Are Marketers Using Social Media to Build Brand Trust
Trust isn’t built overnight—especially not in the digital space, where people scroll past dozens of ads, posts, and messages in seconds. And yet, building...
Are E-commerce Fashion Brands Fashionable in Their Email Marketing?
Fashion and trends go hand-in-hand. But when it comes to how fashion brands market themselves online, especially through email, are they truly as stylish...
Who Makes Market Basket Brand Products?
If you’ve shopped at Market Basket, you’ve likely noticed their store-brand products. They appear on shelves in nearly every aisle—dry pasta, canned beans, dish...
What a Brand’s Market Position Refers to and Why It’s So...
Let’s say you walk into a store looking for a smartphone. You might think of Apple as sleek and premium, Samsung as versatile, and...
How to Build A Successful Brand for Marketing Agencies
For every enterprise, one of the most important things to do is to build a solid brand. As for marketing agencies though, your brand...
What Is the Major Objective of All Brand Marketing
Brand marketing is at the heart of every successful business. It’s why you’d rather drink a Coke than a no-brand cola and can instantly recognize...