Emma Collins
Brand strategy consultant with 10+ years of experience in helping companies create powerful positioning and storytelling. Focused on building brand equity, market differentiation, and long-term customer trust.
What is Branded Content Marketing? A Guide for Modern Marketers
Branded content marketing is changing the way brands engage with their customers by storm. Branded content, you see, eschews the classic definition of advertising as something...
Brands That Nail Digital Marketing (And What We Can Learn From...
Digital marketing is the heart of how companies communicate with their customers. Executed well, it can cultivate brand loyalty, build authority, and forge emotional connections that...
Is Market Pantry a Target Brand? Here’s Everything You Need to...
Head down the aisles of any Target, and you’ve seen the bright red and white packaging of Market Pantry products. But what is Market Pantry, exactly?...
Is Employer Branding Marketing or HR
Introduction
Employer branding has grown to become one of the hottest and most complicated matters for businesses wanting to recruit and keep the best talent whilst...
How to Use Digital Marketing to Enhance Brand Awareness
Brand recognition is one of the essential ways to build a business. It is how you make sure your audience knows about your business and...
What Is Marketing and Brand Strategy? A Guide for Small Businesses
Launching or expanding a business is no easy task, especially in a crowded market. Oftentimes, success relies on two of the most basic building blocks: marketing...
What Is Brand Awareness in Marketing (And Why It Matters)
Have you ever bought a product instead of the competition just because you knew the brand name? That is brand awareness in the making. It’s one...
Is Branding Part of Marketing? Understanding Their Connection
Introduction: Defining Branding and Marketing
How do branding and marketing differ? It is a question that gets asked a lot by business owners and marketers alike. At...
How to Market Your Clothing Brand Effectively
It is no small task to build a clothing brand. You may produce some killer designs, but without actually marketing them, they might as well be...
How to Increase Brand Awareness Through Digital Marketing
When you think of brands like Nike or Coca-Cola, they aren’t just corporate entities; they’re part of the family. Why? Brand awareness. Brand Awareness involves bringing...