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What Is Brand Awareness in Marketing (And Why It Matters)
Have you ever bought a product instead of the competition just because you knew the brand name? That is brand awareness in the making. It’s one...
Is Branding Part of Marketing? Understanding Their Connection
Introduction: Defining Branding and Marketing
How do branding and marketing differ? It is a question that gets asked a lot by business owners and marketers alike. At...
How to Market Your Clothing Brand Effectively
It is no small task to build a clothing brand. You may produce some killer designs, but without actually marketing them, they might as well be...
How to Increase Brand Awareness Through Digital Marketing
When you think of brands like Nike or Coca-Cola, they aren’t just corporate entities; they’re part of the family. Why? Brand awareness. Brand Awareness involves bringing...
How Brands Use Design and Marketing to Control Your Mind
Ever purchased something you just knew was going to work out? Or pressed “Buy Now” before you even knew what you were saying? These aren’t accidents....
Why Marketing YouTube Videos is Crucial for Brands
Introduction
YouTube isn’t just a source of entertainment anymore; it’s a platform for brand stations, traffic drivers, and lead generation. With more than 2 billion logged-in...
Who Coordinates All Marketing Activities for a Brand?
Behind every successful brand is a skilled professional orchestrating marketing initiatives, campaigns, and strategies. This individual ensures that every activity aligns with the brand’s...
Is White House Black Market a Good Brand?
For women who are looking for a line of clothing that walks the line between timeless elegance and cutting-edge chic, they can count on White...
Is White House Black Market a Luxury Brand?
When you want to buy beautiful, high-quality clothing, the name White House Black Market gets thrown around a lot. WHBM has a reputation for sophisticated...
Branding vs. Marketing: What’s the Difference and Why Does It Matter?
If you’ve put in any effort to have your business seen, you’ve encountered the terms “branding” and “marketing.” Although very much related, these are two very...