Emma Collins
Brand strategy consultant with 10+ years of experience in helping companies create powerful positioning and storytelling. Focused on building brand equity, market differentiation, and long-term customer trust.
How Brands Use Design and Marketing to Control Your Mind
Ever purchased something you just knew was going to work out? Or pressed “Buy Now” before you even knew what you were saying? These aren’t accidents....
Why Marketing YouTube Videos is Crucial for Brands
Introduction
YouTube isn’t just a source of entertainment anymore; it’s a platform for brand stations, traffic drivers, and lead generation. With more than 2 billion logged-in...
Who Coordinates All Marketing Activities for a Brand?
Behind every successful brand is a skilled professional orchestrating marketing initiatives, campaigns, and strategies. This individual ensures that every activity aligns with the brand’s...
Is White House Black Market a Good Brand?
For women who are looking for a line of clothing that walks the line between timeless elegance and cutting-edge chic, they can count on White...
Is White House Black Market a Luxury Brand?
When you want to buy beautiful, high-quality clothing, the name White House Black Market gets thrown around a lot. WHBM has a reputation for sophisticated...
Branding vs. Marketing: What’s the Difference and Why Does It Matter?
If you’ve put in any effort to have your business seen, you’ve encountered the terms “branding” and “marketing.” Although very much related, these are two very...
Is Market and Spruce a Good Brand? A Comprehensive Review
When it’s home furniture, Brands have made Choosing a one frustrating experience. One of those that catches the eye (the brand makes a splash, in...
What is Brand Equity in Marketing?
Brand equity is perhaps the most valuable, yet abstract, asset in business. The question is: What is market sentiment,how can it be explained and measured and...
What Is a Brand in Marketing?
Brands are everywhere. From the logo on your morning coffee to the tagline for your favorite app, brands influence the way we think about, interact...
What Does a Brand Marketer Do?
When you hear the term “brand marketing,” you’re probably thinking of slogans, logos, and commercial graphics. While these are definitely some elements of the job,...