Tag: branding
What is the difference between Branding and Sponsorship?
When talking about how to promote a business, gain trust, and establish long-term connections with an audience, two topics pop up quite frequently: branding and...
What is Amazon Brand Promotion? A Seller’s Complete Guide
Competition for selling on Amazon is hotter than ever, and with millions of sellers testing different strategies to get ahead, it’s easy to learn what...
The Strength of Integrated Brand Promotion (IBP): An Authoritative Guide for Modern...
Today, creating brand awareness is about much more than catchy jingles and bright, shiny ads. Introducing Integrated Brand Promotion (IBP) — a marketing approach that...
The Psychology of Brand Design: How Visuals Influence Behavior
How many times have you chosen one product over the other because the packaging "looked better"? Or suddenly felt an inexplicable attraction to a brand’s logo?...
Is Employer Branding Marketing or HR
Introduction
Employer branding has grown to become one of the hottest and most complicated matters for businesses wanting to recruit and keep the best talent whilst...
Branding vs. Marketing: What’s the Difference and Why Does It Matter?
If you’ve put in any effort to have your business seen, you’ve encountered the terms “branding” and “marketing.” Although very much related, these are two very...
Why Is Brand Extension a Popular Marketing Strategy?
In the business of building an impactful, trusted, and sustainable brand, businesses are constantly reaching for innovations and opportunities for growth. One of the most...
What is Branding in Marketing? A Comprehensive Guide for Entrepreneurs
There’s more to branding than a logo or tagline. It’s the heart of your business, determining how you are seen by your customers, setting your market...