Head down the aisles of any Target, and you’ve seen the bright red and white packaging of Market Pantry products. But what is Market Pantry, exactly? And why has it become such a popular choice for penny-pinching buyers?
Market Pantry is Target’s own “value”...
Introduction
Employer branding has grown to become one of the hottest and most complicated matters for businesses wanting to recruit and keep the best talent whilst maintaining a good reputation in the market. But who owns employer branding in an organization? Is...
Brand recognition is one of the essential ways to build a business. It is how you make sure your audience knows about your business and doesn’t forget you in the crowd of other competitors. However, the question still lingers in the...
Launching or expanding a business is no easy task, especially in a crowded market. Oftentimes, success relies on two of the most basic building blocks: marketing and brand strategy. Though the authors are typically used interchangeably, they serve two purposes that are...
Have you ever bought a product instead of the competition just because you knew the brand name? That is brand awareness in the making. It’s one of marketing’s most powerful ideas ever… and one of the least understood.
This post will guide you...
Introduction: Defining Branding and Marketing
How do branding and marketing differ? It is a question that gets asked a lot by business owners and marketers alike. At a glance, the two ideas might appear to be synonyms, but they serve two very...
It is no small task to build a clothing brand. You may produce some killer designs, but without actually marketing them, they might as well be hidden in the darkest reaches of the interweb. Marketing is the lifeblood of all successful...
When you think of brands like Nike or Coca-Cola, they aren’t just corporate entities; they’re part of the family. Why? Brand awareness. Brand Awareness involves bringing familiarity and consciousness of your organization to your desired target audience. It’s about being memorable,...
Ever purchased something you just knew was going to work out? Or pressed “Buy Now” before you even knew what you were saying? These aren’t accidents. And behind the slick product design and compelling ads we see everyday are complex psychological...
Introduction
YouTube isn’t just a source of entertainment anymore; it’s a platform for brand stations, traffic drivers, and lead generation. With more than 2 billion logged-in monthly users, this platform provides brands with a unique chance to engage with their audience in...