Emma Collins
Brand strategy consultant with 10+ years of experience in helping companies create powerful positioning and storytelling. Focused on building brand equity, market differentiation, and long-term customer trust.
What Is Brand Recognition in Marketing?
When you hear a company’s name and instantly picture its logo or colors, that’s brand recognition. It’s not just about remembering the name—it’s about...
What Is Brand Voice in Marketing and Why It Matters
When you hear your favorite brand, what do you think? Maybe it’s the whimsical tone of their ads, how they message on social media, or express...
What is Brand Sponsorship in Marketing?
Brand sponsorship is a marketing strategy where a company supports an event, person, or organization financially or through services in exchange for visibility and...
What Is Consumer Brand Marketing?
Consumer brand marketing is the art of establishing emotional and psychological connections between a brand and its target customers. It is particularly pertinent to constructing...
What is Co-branding in Marketing and How It Works
They say “less is more” but even better is when two brands come together and the magic happens! Co-branding is one of the greatest implement...
What Is CPG Brand Marketing? A Complete Breakdown
Consumer Packaged Goods (CPG) marketing refers to strategies used to promote everyday-use products—like toothpaste, snacks, soap, or bottled drinks—that are sold frequently and consumed...
What Is Brand Perception in Marketing?
Brand perception in marketing is not about what a business says it is—it’s about what people believe it is. This concept shapes everything from...
What is Family Branding in Marketing
Family branding: It’s a different kind of marketing strategy that, if done correctly, can establish trust, synergy and, in the end, even loyalty for...
What Is Integrated Brand Marketing?
Integrated brand marketing isn’t just a buzzword in the world of advertising. It’s a clear strategy that brings consistency to how a brand speaks...
What Is Luxury Brand Marketing?
Luxury brand marketing is a specialized area of marketing focused on promoting and maintaining the exclusivity, prestige, and high value of premium products or...