Consumer brand marketing is the art of establishing emotional and psychological connections between a brand and its target customers. It is particularly pertinent to constructing consumer brand attitudes, with direct impact on brand loyalty, trust and long-term buying behavior.
And it’s a marketing...
They say “less is more” but even better is when two brands come together and the magic happens! Co-branding is one of the greatest implement for companies to reach their target audience, improve brand perception and create memorable experiences of customers....
Consumer Packaged Goods (CPG) marketing refers to strategies used to promote everyday-use products—like toothpaste, snacks, soap, or bottled drinks—that are sold frequently and consumed quickly.
But what is CPG brand marketing really about? It's not just about showing off a...
Brand perception in marketing is not about what a business says it is—it’s about what people believe it is. This concept shapes everything from customer behavior to long-term brand loyalty. In today’s highly connected world, where opinions are shared...
Family branding: It’s a different kind of marketing strategy that, if done correctly, can establish trust, synergy and, in the end, even loyalty for your business. Wondering what it’s all about? In this post, I’ll demystify what family branding...
An idea that has become a trendy buzzword, influencer marketing is now a fillip to market power for goods regardless of their size. Whether your startup is looking for new clients or an era of traditional brands wants to...
Integrated brand marketing isn’t just a buzzword in the world of advertising. It’s a clear strategy that brings consistency to how a brand speaks to its audience. In a time when consumers are flooded with content, brands can’t afford...
Luxury brand marketing is a specialized area of marketing focused on promoting and maintaining the exclusivity, prestige, and high value of premium products or services. It’s not just about selling expensive items. It's about creating a world where buyers...
Purchasing a car can be extremely stressful, particularly if you’re on a tight budget. Although used cars provide financial aid, some buyers want the reassurance that a new model brings. Less maintenance, warranty protection, not having to share a car that...
Background of Market Street
A Legacy of Quality and Community
Market Street has made a name for itself in the grocery industry with its commitment to providing people with a great place to shop for high-quality products and a friendly experience in...